About
‘tfw’ – that feel when, started with an aim of revolutionising lingerie & swimwear in India.
With a concept of ‘choosing your first right bra’, we give women the freedom to be themselves.
More than a brand ‘that feel when’ is a way of being.
What we stand for
In - house manufacturing
chlorine-resistant fabrics for swimwear
breathable, moisture-wicking materials for lingerie
Designed for Indian body type
Inclusive sizing
Unparalleled comfort
Feedback - fuelled innovation
100% recycled fabrics
Meet the founder
Angana Shah, experienced founder with a demonstrated history of working in the online media industry.
Skilled in digital media, fabric printing, styling, trend forecasting, networking and much more. Strong business development professional with a Bachelor’s Degree focused in Fashion Communication from NIFT Gandhinagar.
Proudly made in India
We believe in transparency and sustainability. Our garments are made in ethical conditions, with fair wages paid to our artisans.
We support local communities and contribute to the growth of sustainable practices in the textile industry. When you wear TFW, you're not just wearing a garment – you're embracing a movement that supports a brighter future for everyone involved.
Join the movement!